SuperReal New York City

SuperReal New York City

Immerse Yourself in SuperReal New York City

Immerse yourself in a summertime experience that blurs the line between reality and the surreal, at SuperReal New York City. This immersive multimedia experience fuses cutting-edge art and technology to take you to new heights. You’ll have an unforgettable experience that’s sure to be the talk of the town. During this immersive summertime experience, you’ll experience the moment factory, Cipriani, and the New York City skyline.

Moment Factory

The neo-renaissance landmark Cunard Building has been transformed into an immersive multimedia experience, courtesy of Moment Factory in NYC. The immersive experience combines architectural lighting, digital scanning, spatial surround sound, and trompeil effects to create a unique experience for visitors. The company also created immersive environments that envelop audiences in light. The company’s lab is filled with prototypes and sketches, and experiments start with curiosity.

To create the show, the Moment Factory collaborated with Emmy Award-winning choreographer Mia Michaels. She previously served as the Director and Choreographer of the Radio City Rockettes show, and now brought her vision to the museum. This immersive installation has the capacity to take in nearly every inch of the space. It’s worth visiting the museum for the multimedia experience, but don’t miss the opportunity to explore the gallery’s many exhibits.


The Cipriani 25 Broadway event space will host a spectacular new digital art installation, called “SuperReal,” beginning on Aug. 3. The installation was designed by multimedia production studio Moment Factory and includes five separate environments that allow visitors to explore the intersection of technology and art. Visitors are led through a series of different experiences in the five separate environments. One of the more immersive environments, “Imagination Pollination,” uses flashing lights to create an entirely new experience of the venue.

Located in the former Cunard Building, the interactive experience is a reopening of the landmark Cipriani. It features the iconic architecture of the iconic hotel and resurrects the Grand Hall of the Cunard Line, which was associated with trans-Atlantic journeys in the 1920s. Taking audiences on a journey through history and the future, this immersive experience blends reality and illusion.

SuperReal New York City

New York City

Super Real NYC Closed

Recently, SuperReal closed and reopened at Cipriani 25 Broadway in New York City. The immersive experience blends technology with art to present visitors with five “Dreams” and multimedia art, all in the heart of the city. Its new location coincides with the 100th anniversary of the Cunard Building and features projection mapping and a multimedia show. For more information, visit super real NYC closed

After a long hiatus owing to the COVID-19 pandemic, the immersive art experience SuperReal has reopened in New York City. A multimedia art experience that blends immersive video and architecture, SuperReal connects the past with the present, blurring the lines between reality and illusion. This innovative installation was created in partnership with Cipriani 25 Broadway, a restaurant and hotel in Manhattan’s SoHo neighborhood.

In August, the Cipriani 25 Broadway event space will host the interactive digital art exhibition “SuperReal,” a collaboration with multimedia production studio Moment Factory. The immersive experience takes visitors through five separate environments that combine old and new technologies. Several different lighting systems also let you experience various perspectives on the venue, including a flashing light show that emphasizes architectural details. In addition to its innovative design, SuperReal is part of a growing trend in art and technology: museums are blending the two to create unique, immersive experiences.

Projections mapping

The iconic Italian restaurant, Cipriani, is the latest location to host an immersive projection mapping installation. The installation, created by Moment Factory and co-produced by the restaurant, transports its visitors to multiple worlds through multimedia art and pixel-precise projection mapping technology. Visitors can enter one of five different environments and interact with interactive visuals. There are five distinct environments in all: a beach, a zoo, a jungle, and a giant pinball machine.

Moment Factory is a digital art company based in New York City. The project covered an entire building and used projection mapping to create a video that hugged the curves of the building. The result is a breathtaking display of art. The artists are inspired by nature and the city they’re exploring. They’ve already completed projects for the NFL and Madonna. Creating such immersive environments allows them to capture the imaginations of people from all walks of life.

SuperReal New York City

Mirrored floor

The mirrored floor at SuperReal NYC is an immersive art installation that blurs the line between illusion and reality, set against a historic backdrop. Visitors will experience five different environments, each with a different narrative, and walk across a floor covered with 6,000 square feet of mirrored glass. The 30-foot-vaulted ceiling makes the entire installation seem even bigger. The immersive video will leave guests feeling awe-inspired.

The experience is a must-see in New York City, where it is impossible to miss. Located inside the iconic Cunard Building, SuperReal is the only venue in the world where you can step inside the space! The immersive experience is 21-and-over, and admission is $24. A single ticket is good for two people, but you can book several tickets to see the entire installation. The exhibit runs until September 9th, but you should plan to spend at least an hour and a half.

Immersive experience

For a truly immersive experience, visit SuperReal in New York City. This immersive art exhibit will transport you to a dreamlike world where time and space are blurred. The 45-minute immersive experience will take you through five unique abstract sequences, each inspired by a real New York location. To enhance the experience, SuperReal will feature audio and video recordings. Afterward, you can take the interactive tour to see what you missed during your visit.

The immersive digital art installation, which takes about 45 minutes to complete, has been described as an extraordinary trip through five dream worlds. It features 360-degree video projections, optical illusions, and majestic space. Designed by the Moment Factory in partnership with Cipriani, SuperReal took place at the landmark 25 Broadway in Lower Manhattan. The experience also includes audio content, music, and sound design.